TYLER ABELA
Strategic Marketing Professional
Hi, I’m Tyler!
COME EXPLORE
Thanks for visiting! Explore my site to learn more about me, my background and what I have to offer. If you have questions or would like to discuss an opportunity to work together, feel free to get in touch.
About
Throughout my life, I’ve approached every challenge with enthusiasm, creativity, and ceaseless desire to achieve success. This passion and drive have paved the way to countless opportunities, unique experiences and exceptional relationships both personally and professionally. If you’re interested in learning more about me, keep reading or get in touch.
My Experience
ROLES & RESPONSIBILITIES
2021 - PRESENT
Account/Project Manager
Outcrop Communications
I manage client relationships, develop strategic marketing plans, and oversee project implementation. My role involves creating and managing budgets, assembling and leading teams, and coordinating with multiple stakeholders and vendors to deliver successful campaigns. I prepare regular reports on project status and campaign effectiveness. I am trusted to lead the more challenging projects, as well as lead internal projects developing processes, procedures, and marketing for Outcrop. I have worked both for and with many NWT tourism businesses on marketing efforts.
2019 - 2021
Marketing Manager & Events Coordinator
Fuckup Nights KW
Initially coordinated the technical execution of bi-monthly events for 150+ attendees and quickly took on the management all marketing channels including email campaigns, social media, and video content. Lead the pivot to a completely new online live-streaming format and physically distanced in-person events provoked by COVID-19.
2017 - 2021
Regional Business Development
PCC Integrate
As first employee of Eastern expansion, was given the task of building the Ontario branch from the ground up and introducing this new technology to the eastern market. Developed CRM platform, sales processes, marketing plans, business development strategies, and education material adopted across the organization. Grew to $1.3M in revenue in first year. Heavily involved with all aspects of the client experience; from first contact, qualification, and solution design through to implementation, commissioning, and after-service.
2019 - 2020
Business Development Manager
Eleven-x
Hired as a consultant on a 6-month contract to aid the sales & marketing teams of this fast-growing startup to identify product/market fit and develop a go-to-market strategy including defining product/service offering, pricing, and ideal customer persona. Identified partnership opportunities and was involved with building out complex proposals and contract terms. Refined sales processes to migrate both sales and marketing to CRM platform.
2013 - 2017
Co-Founder | Business Development
Chill Out Rentals
As the founder of a small company, I had to wear many hats from business development & marketing to finance & administration. Learned how to market a product in a way that makes sense to both B2B and B2C customers and translate their needs into a simple solution. Designed product offering and sourced industry partners and suppliers. Successfully exited in 2017.
2009 - 2012
Project Lead
Virta Energy Consultants
Created an energy efficient supplemental refrigeration and controls system for commercial and industrial walk-in coolers/freezers from the ground up. Designed product (both hardware and programming), sourced suppliers, and built strategic partnerships. Acted as technical sales for potential customers and project manager of team during implementation & commissioning. Coordinated directly with many levels within the clients’ organizations. The technology was adopted and implemented by major liquor and convenience stores across Ontario.
Education & Training
2019
Sales Mastery
Sandler Training Canada
2015
Bachelor of Business Administration
Davenport University
2011
Electrical Engineering Technology
Georgian College
Soft Skills
Personal attributes that enable someone to interact effectively and harmoniously with other people
Empathy
Effective Communication
Organization
Collaboration
Business Intelligence
Problem Solving
Creativity
Adaptability
Self-Motivation
Attention to Detail
Macro Thinking
Hard Skills
Learned abilities acquired and enhanced through practice, repetition, and education
Advanced Microsoft Office, Google Suite, CRM
Intermediate AutoCAD, Adobe CC, Slack
Google Analytics & MailChimp
Project Management
Written & Visual Communication
Account Management
Research & Strategy
Photography/Videography & Editing
Event Planning
POS & Inventory Systems
Volunteer Work
Committee Member
Chamber Young Professionals
Help amplify the Chamber brand and organize events offering networking and business education for young professionals in the community.
Committee Member
Uptown BIA Marketing Committee
Assist in the development of an annual Marketing Plan that aims to promote and develop diverse and “Uniquely Uptown” experiences to increase exposure and benefit businesses.
"Don't sit down and wait for the opportunities to come. Get up and make them."
